![](https://cdn.myportfolio.com/8dff6ac8-4e36-4428-a868-5f2af093a1e5/4f42e992-a1d3-43e1-831b-7c8e89d7e90a_rw_1920.png?h=57836dae43417551a22a82c1f2de3735)
The final logo design
![](https://cdn.myportfolio.com/8dff6ac8-4e36-4428-a868-5f2af093a1e5/ff31c405-7c2f-4d97-8ccc-6472ffd4d1e7_rw_1920.png?h=b96aefae912283f3a70fcf6423212f6f)
First round of options
![](https://cdn.myportfolio.com/8dff6ac8-4e36-4428-a868-5f2af093a1e5/b80c785e-433e-4ad9-a37a-1dbb3dbad4a7_rw_1920.png?h=6411d0e2113d7f01a6b225d83808ebdd)
Second round of options
![](https://cdn.myportfolio.com/8dff6ac8-4e36-4428-a868-5f2af093a1e5/68f59d1a-30b1-41bc-914a-f0982809c056_rw_1920.png?h=7ca97690a9d99d5d5248791b7be0033b)
Exploration of type weight / case / color palette
![](https://cdn.myportfolio.com/8dff6ac8-4e36-4428-a868-5f2af093a1e5/d508a9b5-47a4-4713-9716-c5a01543fd92_rw_1920.png?h=86a201f4f84126d0fff5c67d7d536e50)
Final logo selection and alternatives
Logo design process for The Elections Group, a national elections consulting firm.
The final logo design
First round of options
Second round of options
Exploration of type weight / case / color palette
Final logo selection and alternatives